The print industry is navigating a rapidly evolving landscape shaped by digital transformation, changing buyer expectations, and increasing competition. To thrive in this environment, print businesses must embrace new strategies that leverage both traditional and digital opportunities.

In this session, Joanne Gore, industry advocate and author of the book "Thriving in Chaos: Lessons Learned as a Corporate Marketer", will explore the key factors influencing revenue growth for printers today. Attendees will learn how to blend physical and digital marketing, craft compelling messaging that resonates with modern buyers, and implement actionable strategies to drive business growth. Additionally, the session will highlight the role of AI in the marketing mix, demonstrating how automation and data-driven insights can enhance customer engagement without losing the human touch.

This session is designed for print providers, suppliers, and marketers looking to stay ahead of industry shifts and turn chaos into opportunity.

Key Takeaways:

The Science of Print: Why It Matters More Than Ever – Learn how tactile experiences influence engagement and ROI, with real-world case studies demonstrating print’s impact.
Print in the Digital Age: Blending Physical and Digital – Explore how “phygital” marketing strategies, including QR codes, augmented reality, and interactive print, enhance customer experiences and drive results.
Telling Your Story to Stand Out – Discover how to move beyond “speeds and feeds” by crafting compelling messaging tailored to different audiences, simplifying print jargon, and repurposing content for maximum ROI.
Actionable Strategies to Generate Revenue – Gain practical insights into leveraging social media, optimizing your website for e-commerce, and upselling to expand your service offerings.
Where AI Fits Into the Marketing Mix – Understand how AI-powered tools can help automate marketing efforts, improve personalization, and create more effective sales strategies—without replacing the human connection that drives trust and credibility.

2025 PRINTING United Expo

Thriving in Chaos: How to Make Money as a Printer in a Digital World

Description

Type

Speakers

Tracks